Kevin, known by many riders in Arizona as “Big Horn Kevin,” has lived a life of service, from 20 years as a Navy search and rescue air crewman to years with the Colorado Department of Transportation. After helping his parents during a family health crisis, Kevin turned to rideshare driving to support them while keeping flexible hours.
Like many drivers, he started with Uber Eats and Uber rides, working long days that included morning trips, lunch deliveries, and evening runs. But despite putting in seven days a week, the math never added up.
“I was working myself to death. A good week was $1,500 to $2,000 gross. But after fuel, maintenance, and oil changes every other week, my bottom line was thin. I realized I was burning myself out.”
Through a group of Phoenix-area drivers, Kevin first learned about HUM. The turning point came when he attended a HUM meetup and learned something critical: with HUM, private rides included insurance coverage.
“Jeff (another driver) and I looked at each other and said, this is exactly what we’ve been talking about. This was the model we wanted.”
From that point forward, HUM wasn’t just a side option. It became the foundation of his business.
When Kevin first started with HUM, he had just two private clients. Today, his phone holds 175 contacts, with 40 riders using him every month and at least 30 of them booking him multiple times each month.
“I tell them: You probably paid $50 for this ride. How about I take you back for $45, and I’ll meet you right at the airport when you land? Personal service, saved money, that model works.”
One of Kevin’s best clients came through a referral from a VIP rider. That client, Anthony W., not only booked him for regular airport runs but also introduced him to his extended family.
One referral led to a three-day trip to Tucson (2 hr drive) for a class reunion, where Kevin earned $600... plus meals and lodging.
“We call that a unicorn ride. And in Phoenix, there’s a whole herd of unicorns. You just have to find them.”
For Kevin, HUM represents more than income. It represents ownership.
He now helps drivers in orientation, holds coffee meetups, and manages a YouTube channel called Things That Make You Go HUM, where he trains new drivers. He even built a 14-point framework to help other drivers shift from gig work to true entrepreneurship.
“You have to change your mindset. Uber and Lyft are lead generation for your business. They’re paying you to find private clients.”
“With HUM, quitting isn’t even an option anymore. This isn’t gig work. This is my business.”
“The old rideshare model is dog eat dog. With HUM, it’s a pack mentality. We help each other succeed. And once you take that first step off the plantation, you don’t look back.” — Big Horn Kevin
Check out Big Horn Kevin's YouTube Channel