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How “Big Horn Kevin” Built a Thriving Private Rides Business with HUM

Post by
Chris Kolb
How “Big Horn Kevin” Built a Thriving Private Rides Business with HUM

How “Big Horn Kevin” Built a Thriving Private Rides Business with HUM

From Navy Veteran to Entrepreneur Behind the Wheel

Kevin, known by many riders in Arizona as “Big Horn Kevin,” has lived a life of service, from 20 years as a Navy search and rescue air crewman to years with the Colorado Department of Transportation. After helping his parents during a family health crisis, Kevin turned to rideshare driving to support them while keeping flexible hours.

Like many drivers, he started with Uber Eats and Uber rides, working long days that included morning trips, lunch deliveries, and evening runs. But despite putting in seven days a week, the math never added up.

“I was working myself to death. A good week was $1,500 to $2,000 gross. But after fuel, maintenance, and oil changes every other week, my bottom line was thin. I realized I was burning myself out.”

Discovering HUM

Through a group of Phoenix-area drivers, Kevin first learned about HUM. The turning point came when he attended a HUM meetup and learned something critical: with HUM, private rides included insurance coverage.

“Jeff (another driver) and I looked at each other and said, this is exactly what we’ve been talking about. This was the model we wanted.”

From that point forward, HUM wasn’t just a side option. It became the foundation of his business.

Building a Private Client Base

When Kevin first started with HUM, he had just two private clients. Today, his phone holds 175 contacts, with 40 riders using him every month and at least 30 of them booking him multiple times each month.

  • Early Days with HUM: ~25 rides per week, close to 100 rides per month, generating $4,000 to $5,000 per month.
  • Now: Runs primarily by appointment, averaging 10 to 15 rides per week, with higher-value clients and more control over his schedule.

Kevin’s strategy is simple but effective

  • Focus on airport rides through Uber/Lyft as introductions.
  • Build conversations with riders, exchange information, and offer reliable return service at a better rate.
  • Turn one-time riders into repeat clients.

“I tell them: You probably paid $50 for this ride. How about I take you back for $45, and I’ll meet you right at the airport when you land? Personal service, saved money, that model works.”

The “Unicorn Ride”

One of Kevin’s best clients came through a referral from a VIP rider. That client, Anthony W., not only booked him for regular airport runs but also introduced him to his extended family.

One referral led to a three-day trip to Tucson (2 hr drive) for a class reunion, where Kevin earned $600... plus meals and lodging.

“We call that a unicorn ride. And in Phoenix, there’s a whole herd of unicorns. You just have to find them.”

More Than Driving: Building a Business

For Kevin, HUM represents more than income. It represents ownership.

He now helps drivers in orientation, holds coffee meetups, and manages a YouTube channel called Things That Make You Go HUM, where he trains new drivers. He even built a 14-point framework to help other drivers shift from gig work to true entrepreneurship.

“You have to change your mindset. Uber and Lyft are lead generation for your business. They’re paying you to find private clients.”

Life with HUM Today

  • Control: Kevin sets his schedule around family, meetings, and clients.
  • Community: Instead of competing, HUM drivers support each other.
  • Security: Insurance and direct rider relationships create stability.
  • Income: With fewer rides and better clients, Kevin earns more with less stress.

“With HUM, quitting isn’t even an option anymore. This isn’t gig work. This is my business.”

Key Takeaways

  • From 2 clients to 175 contacts in just 18 months.
  • 40+ repeat riders per month form his core income base.
  • Shifted from grinding 7 days a week to running a sustainable private rides business.
  • Now a mentor and trainer helping other HUM drivers grow.

“The old rideshare model is dog eat dog. With HUM, it’s a pack mentality. We help each other succeed. And once you take that first step off the plantation, you don’t look back.” — Big Horn Kevin

Check out Big Horn Kevin's YouTube Channel

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