A New Way for Drivers to Build Their Own Business

San Diego drivers now have a new option, and it is not another rideshare app.

HUM has officially launched across the San Diego region, giving professional drivers the ability to book, manage, and grow their own private ride business. Instead of chasing surge pricing or waiting on random app requests, HUM drivers connect directly with riders who value consistency, comfort, and personal service.

Private Rides. Real Income.

Most rides on HUM are booked privately between a driver and their riders, not through on-demand matching. Drivers set their own schedules, maintain their client relationships, and keep 100% of their fares. Every trip is protected with HUM's Ride Assurance coverage, giving drivers and passengers peace of mind while keeping earnings fair and giving riders a better experience.

HUM’s approach allows drivers to transition from gig worker to business owner. Many start by connecting with loyal passengers from other platforms, then expand through referrals, hotels, and local partnerships. Once riders experience the difference of booking directly with a trusted driver, they tend to stay.

Two Ways to Get Started

HUM offers two flexible subscription options for San Diego drivers:

HUM Flex: Designed for drivers who want to start fast and pay as they go.

HUM Subscription: Ideal for established drivers ready to keep 100% of every fare. Pay a simple monthly subscription and build your business entirely on your own terms.

Both options include access to HUM’s all-in-one driver app for booking, messaging, scheduling, payments, and commercial insurance coverage.

Why San Diego?

San Diego has long been home to experienced professional drivers serving tourists, business travelers, and locals who value reliability. The city’s mix of airport runs, hotel transfers, and repeat clients makes it ideal for HUM’s Private Ride model.

Launching here marks the start of HUM’s expansion across California. Additional markets will open in the months ahead, but San Diego drivers have the first opportunity to build their book of private clients.

More Control. More Earning Power.

HUM gives drivers the tools to manage their own success with direct booking, scheduling, messaging, and secure payments all within one app.

• Keep every dollar you earn
• Book repeat rides with your best passengers
• Earn predictable income without chasing surge zones
• Operate independently, backed by commercial insurance

For drivers who are ready to take ownership of their business and move beyond the gig economy, San Diego is the perfect place to start.

Join HUM San Diego

Drivers in San Diego can sign up today and start building their private client list fast.

In a world racing toward automation, human connection is the premium experience.
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Be the driver they remember. Own your ride.

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